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Based on the hair cuticle structure, Vegetamide 18MEA is a biomimetic ingredient that binds to hair to repair damage.
March 21, 2024
By: Melissa Meisel
Seiwa Kasei’s Vegetamide 18MEA series is selling well in North America. Developed by its protein and hair care technology, Vegetamide 18MEA’s molecule design – likened to a biomimetic ingredient – is based on the hair cuticle structure of 18MEA and protein, said the company. Vegetamide 18MEA-NJ contains Cetearamidoethyldiethonium succinoyl hydrolyzed pea protein and Vegetamide 18MEA-R contains Cetearamidoethyl diethonium hydrolyzed rice protein. The hydrolyzed pro...
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